MAKING A WORDMARK
- Brian Vollner
- Jun 14, 2023
- 1 min read
So I finally feel like I'm making some headway with this wordmark/logo. I have been playing around with different incarnations of stroke width, color, and letter heights. Trying to make things stand out while maintaining readability has been a challenge. (I'm still fussing with the leading, but this is where things stand.
Strong updates! I think both of these work nicely to push the acronym while also clarifying each word.
For fun (because you have nothing but time, right? 😁), have you tried sketching out more possibilities with this, based on what you were sharing in Tuesday's meeting? I wonder what even more literal, but still simple, "steps"/stairs iconography might look like with some quick sketch variations.
Keep going!